Alexa Chung is everywhere these days. Whether there are glossy magazine covers, TV shows or ad campaigns for famous brands, the 28-year-old is constantly in the center of people's attention. This time, the Brit It-girl and fashion muse for girls around the world stars in the newest Superga spring/summer 2012 campaign. Still, Chung doesn't just models for the legendary Italian footwear brand but she also puts to the test her styling skills as creative director for Superga's latest campaign.
"We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well," said Simon Bamber, chief executive officer of GLindverst, the company that owns the rights for Superga in the UK.
The new Superga spring/summer 2012 campaign was named 'Go Create' and it was shot in Miami. Lovely Alexa teamed up with renowned photographer Guy Aroch in order to find the perfect way to express the Italian brand's 'versatility and sense of fun' by teaming the label's 2750 sneakers based on her own sartorial view.
The collaboration between Chung and Superga began last year when the Brit beauty modeled for the 100-year-old sneaker brand's spring campaign. Known for her unique rather quirky style, Ms Chung has been chosen as the label's face due to her effortless style and personality. Speaking about Superga’s centennial celebrations, Chung said that, "I'm a fan of Superga because like anything I love how they're classic, practical and elegant. Happy 100th birthday guys - I hope I'm that cool when I'm 100!"